this project in one word: nerdy.
as my senior capstone project, cosmo frog was a labor of love over the course of 3 months during my time at scad. i’m a pretty big nerd, so being able to connect with nerdy content creators on a level i’d never experienced before was truly special and i’m so proud of everything i created. if you want to check out my book, it’s linked here, or you can continue reading.
let’s get into it.
cosmo frog is here to provide support to creators, no matter what kind of content they want to make. social media is all about research, but there's no reason that the influencers need to do all of that themselves.
research.
according to tiktok as of february 12, 2022, this was the view count on a few nerdy hashtags.
can you imagine how many potential customers companies could reach if these creators were being used effectively?
before we can answer that, however, there’s a big question to ask first.
what exactly is influencer marketing?
influencer marketing uses endorsements and product mentions from content creators.
but,
branding.
welcome to cosmo frog.
an influencer marketing agency for nerds, so they can connect with the brands they love by creating the content they love.
instagram
instagram will function as the main platform for cosmo frog’s promotion. as an established platform with well-known explore features, this platform functions well as an informational hub for new businesses.
tiktok
serving as the secondary platform for cosmo frog, the tiktok account will be mostly original content, following trends and showing behind-the-scenes content. it will also showcase the creators working with cosmo frog and promote them to brands.
twitter/facebook
generally forgotten by influencer marketing agencies, twitter and facebook will use cross-platform posting with content from cosmo frog’s influencers and trivia/statistics from the world of influencer marketing.
in addition to the static content, view video content down below.
the video on the left, using content by bo burnham, is an example of content highlighting cosmo frog’s creators.
vision.
cosmo frog’s vision is to become the preeminent influencer marketing agency for nerdy content creators to connect with the brands they love by making the content they love.
we’re so excited to get nerdy. we hope you join us.
cosmo frog was created as a project for socl 430: social media management: playbook & socl 440: social media management: brand acceleration at the savannah college of art and design, oct. 2021 - march 2022.
there’s plenty more content, including additional research and branding, that can be found here.